#saas

That 1% improvement was worth $2.4M in additional annual revenue. The board suddenly became very interested in retention.

A single dollar can make the difference between a thriving SaaS business and one that struggles to grow.

I've watched hundreds of SaaS founders obsess over their LTV:CAC ratio, only to burn through runway because they're measuring the wrong things.

When Star Power Isn't Enough: The GTM Mistake We Keep Making: But if the pricing's wrong. If the audience alignment's off.