#saas
4 posts filed under “saas”
The Retention Equation: Why 1% Better Can Mean 10x More Revenue
That 1% improvement was worth $2.4M in additional annual revenue. The board suddenly became very interested in retention.
Pricing Psychology: What $99 vs $100 Really Means
A single dollar can make the difference between a thriving SaaS business and one that struggles to grow.
The Unit Economics That Actually Matter
I've watched hundreds of SaaS founders obsess over their LTV:CAC ratio, only to burn through runway because they're measuring the wrong things.
When Star Power Isn't Enough: The GTM Mistake We Keep Making
When Star Power Isn't Enough: The GTM Mistake We Keep Making: But if the pricing's wrong. If the audience alignment's off.