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2 posts filed under “interactive

Stop Guessing in Customer Interviews: A Simulator for Better Discovery

Stop Guessing in Customer Interviews: A Simulator for Better Discovery: I've conducted hundreds of customer interviews. Most of them were terrible.

The Retention Equation: Why 1% Better Can Mean 10x More Revenue

That 1% improvement was worth $2.4M in additional annual revenue. The board suddenly became very interested in retention.